The world's first solid purple shampoo bar with Biotin! For all blondes: color-treated, highlighted, & natural. Neutralizes unwanted brassiness and yellow undertones. Enriched with Biotin to boost shine, reduce dullness & strengthen your hair Enjoy smoother, stronger & more vibrant blonde hair after just one use! Free of parabens, phthalates, silicones, sulfates, & artificial fragrance Reduces single-use plastic: saves two bottles of liquid shampoo or conditioner. Made in the USA Fragrance: Orange Blossom & Jasmine Leaping Bunny certified! How to achieve salon-quality results: Wet your hair; rub bar between hands into a rich lather or “paint” directly onto your scalp. Massage with fingertips, then rinse & repeat as desired. Pro tip: Pair with our Beauty Bar Bag.